I am so glad that you are committed to becoming a true Facebook Ads Expert commanding up to 400% returns on each Ad placed. Congratulations as we draw closer and Closer to the end of the process.
I promise you at the end of this training you can surely open an Ads agency if you want charging businesses up to #100k in managing their Ads.
Previously, we discussed about Ads bidding and payments, we literately went through the 3 main biding options and 3 steps in linking mastercard to an account for payments.
Today lets’s talk about placements and best Ads placement options for Nigerians.
First, what is an Ad placement?
Simply put, Ad placement is the positions available for advertisers in displaying their Ads.
Take for instance; radio and tv stations adverts. I have tried about twice and used one in my area for Advert on an event, that day I was given about 5 available slots that I can showcase my Ad or air it serially on already existing program. I ended up taking the one that is cheaper for me and the slot was reserved for that day for me, paying about #13,000 for a minute.
It is almost same with facebook Ads but extremely cheap. As there are four main placement options as at this moment, for they will always expound placements as more and more people come in for their service. Hint; instagram was bought over by facebook just for this single reason “to expound placement options”
Here are four major categories for Ads placement options:
This holds Feed, Instant article, In-stream videos, right column and suggested videos.
When you log in to your facebook account via your app or browser, home screen you see people’s pictures and Ads is the news feed.
If you are browsing from a phone it is called mobile newsfeed. Mobile newsfeed remains the most biding option on facebook Ad and the most expensive. Because most people use their phones to access facebook, just like the part two of this training explained, if you missed that check it out here.
For that most advertisers go for the placement to get good actionable clicks.
Most writers use the instant article feature on facebook page to share their ideas and writing skills. As people read the articles they are served with advertisers Ads.
As videos remain one of the most engaging factors on facebook, as people stream videos they are equally served advertisers Ads. The Ads are served at the middle or most interesting part of viral videos.
This placement option is basically for PCs. If you select this option your Ad is served on people’s right side of their home browser screen while logged in on their facebook accounts using laptop or desktop.
This is the second most effective placement option but not the best as people already can tell that it is an advert.
If your Ad is a video Ad, after a user finishes watching a particular video be it viral or not, he or she gets suggestion of variety of similar videos, which yours can be one.
After facebook acquired instagram, they immediately expounded their advertisers’ placement option to it. Unlike facebook that has up to four options, instagram has just two placement options.
First is the Feed and second the stories.
With your instagram business account linked to your page, you can simply select the option and your Ad will run on instagram within same budget for the entire Ad.
This comprises of every third parties that facebook uses to advertise their clients’ (your Ad) businesses.
It runs across websites and apps just like google Ads.
Lastly you can choose to place your Ad via messenger. Your ad will run on messenger home and people can read it as sponsored messages.
BEST OPTION FOR NIGERIANS
So, which is the best option based on the above explanations. Well all of them are effective, it all depends on your objective.
If your objective is to drive traffic for conversion on a website go for only mobile news feed.
If your objective is for post engagements and brand awareness go for automatic placements which means your ad would run in all of them in accordance to your targeting and budget.
Next post would address the best targeting options, best ads strategy and how to get extremely cheap Ad with mind blowing results…
See you soon.
Questions and Contributions?
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